Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign


Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.

Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights.

Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.

The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.

While other beers grabbed some of Bud Light’s market share — with Constellation Brands’ Modelo unseating Bud Light and Molson Coors’ brands Coors Light and Miller Lite seeing upticks — their growth did not make up for Anheuser-Busch’s declines.

“This year in particular AB is driving the decline in the industry,” David Steinman, vice president and executive editor of the publication, told The Post. Anheuser-Busch-owned brands, which include Budweiser, Michelob Ultra and Busch, have also been hurt by the boycotts and represent 35% of all beer shipments to wholesalers in the US. Meanwhile, Molson Coors’ and Constellations’ growth accounted for just 30% of Anheuser-Busch’s losses, according to Steinman.

Related Posts

Breaking News Roseanne Barr angrily throws water in Deniro’s face “You’re not allowed to wake people here”Roseanne Barr throws Robert Deniro out of her show

Last night at the 2024 Oscars, singer Billie Eilish and her brother, producer Finneas. Actors Mark Ruffalo, Ava DuVernay, Ramy Youssef and Quannah Chasinghorse were all wearing…

Candace Owens Slams Taylor Swift ‘Most Toxic Feminist That’s Ever Existed’

Girls Basketball Team Refuses to Compete Against Biological Men, Says ‘It’s Not Right’

As can be seen, the hundreds of thorns of the porcupine immediately passed through the snake’s skin that was suffering greatly in those moments.

Massive Win For Fox News Star Greg Gutfeld As He Surpasses Woke Stephen Colbert For The First Time, Crushing Cable Late Night.

Remember the movie “Charlie and the Chocolate Factory”? Remember Violet, the greedy girl, who ate the gum and swelled like a balloon, that the umpa lumpa had…

Breaking News“Barbara Streisand and Whoopi may leave America

The iconic Wendy’s logo, featuring a smiling red-headed girl, holds a hidden detail that many may overlook. Named after founder Dave Thomas’s daughter, Wendy, the logo also…

ABC Refuses To Renew Whoopi And Joy’s Contracts For ‘The View,’ ‘No More Toxic People In The Show’

Similarly, the Subway logo cleverly incorporates two arrows pointing in opposite directions, symbolizing the entrance and exit of a subway. This subtle detail adds depth to the…

Leave a Reply

Your email address will not be published. Required fields are marked *